Creating a new look for the very elite "wealth" market took a great deal of careful thought on image selection and grading. The resulting brochure, with gloss UV varnish and silver foiling epitomised the messaging created for the Old Mutual sub-brand. Because the brand identity was in redevelopment on an international basis, the revised images and grading were solidified in the brand identity manual and now dicate the overall look and feel for all Wealth material going forwards.