The International Canoe Federation forms the link between the 150 Canoeing Associations around the globe, it’s mission is to promote and make accessible all forms of canoeing.
The ICF wished to be perceived, as informative, reliable, organised, authoritative, considerate, professional, the glue of the federations, but their identity was almost 100 years old and was more akin to a local canoe club than an international sporting body. A bold yet flexible logotype was required, as it would be used online, in email signatures, billboards, signage plus broadcast during competitions.
It was essential to find a key element that brought the diversity of the canoeing disciplines together. To balance the boldness of the logotype a softer flowing identity was created that represented that key element, water. The logo is made from 8 lines, one for each of the 8 official canoe disciplines, split into 3 groups, that merge under the ICF. logo This represents the role the ICF plays in weaving the numerous disciplines and country federations together.
Existing 100 year old logo
The identity is made from 8 lines, one for each of the 8 official canoe disciplines, split into 3 groups, that merge under the ICF logo This represents the role the ICF plays in weaving the numerous disciplines and country federations together.
Live Broadcast scoreboards
