Brand:
LYFE Kitchen
Communication opportunity:
More people are taking better care of themselves by watching what they eat and exercising. LYFE Kitchen, however, is a chain that uses only local, fresh produce. They offer vegetarian, vegan, and gluten free meals. LYFE Kitchen provides healthy food that is fast and affordable.
Target Audience:
Gender: Male and Female
Age: Early 20s and older
Occupation: Any
Brand Perception:
People who pride themselves on living a healthy lifestyle typically don't think about eating at a chain restaurant. They don't know yet that LYFE Kitchen provides healthy and fast meal options.
Brand Outcome:
LYFE Kitchen is the go-to place for hungry veggie lovers. LYFE Kitchen is fast, affordable, delicious and nutritious with no processed or artificially enhanced foods.
USP:
Fast, healthy, affordable, vegetarian friendly food.
