For the 25th anniversary of the Reebok Ventilator, the brand wanted to introduce their Day-Glo model with a launching event that reflected freshness. The strategy for this was to make a warm-up mainly through Social Media, using cinemagraphs and the hashtag #EstoEsVentilator (#ThisIsVentilator) that invited the user to know more about the product. The whole communication was developed to communicate the launching event where celebrities and influencers met around this iconic lifestyle sneaker.
Agency: Another Company
Creative Director: Luis Ebenezer
Cinemagraphs: Gerardo Juárez
Creative Director: Luis Ebenezer
Cinemagraphs: Gerardo Juárez
