Malmö Opera needed to reach out slightly broader, without turning mainstream or alienate it’s core audience.
An updated visual identity—based on bits of the opera’s soul and history—was developed.
First out is this annual programme presenting the various productions, but also some of the people behind the magic.
Photography by Frans Hällkvist.
 
Malmö Opera
Published:

Malmö Opera

Malmö Opera needs to reach out slightly broader, without turning mainstream or alienate it’s core audience. An updated visual identity—based on b Read More

Published: