La Specola is a museum of zoology and natural history located in Florence, Italy. It is the oldest natural history museum in Europe, dating back to 1771, and it holds the largest collection of anatomical waxes and taxidermy. My redesign for the museum's identity was largely inspired by the word "specola" which translates to "observatory" in italian. The icon acts a dissection tool across the word and increases in size to mimic the magnification of an object through the perspective of an observatory. Cristalli is an fictional exhibition of crystals set to show at La Specola.