Afrodite Kapassa's profile

Amnesty International

AMNESTY INTERNATIONAL
Keep the light alive
My first brief as a postgraduate student at the University of Westminster, was to choose an existing charity and design a means by which it can increase its fundraising and other resources.
The designer has to deal with the problem of persuading people to donate, as well as make it easier for charities to ask. Among other challenges of the project (design of a compelling new donation or collection box, a well-communicated and ingenious fiscal mechanism, a service or campaigning system that deploys time) the designer, from my point of view, has to understand the way these charities think and act, look for the existing ways of asking, see how people react to this exchange. Is the money that really matters or it is something more?

“Do not stand on a high pedestal and take 5 cents in your hand and say, “here, my poor man”, but be grateful that the poor man is there, so by making a gift to him you are able to help yourself.It is not the reciever that is blessed, but it is the giver.Be thankful that you are allowed to exercise your power of benevolence and mercy in the world, and thus become pure and perfect.”

Swami Vivekananda quotes (Indian Spiritual leader of the Hindu religion Vedanta)
Amnesty International
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Amnesty International

Campaign material for Amnesty International, in order to increase its fundraising and other resources. T The campaign elements are, a donation bo Read More

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