Warren Tey's profile

Monument | Visual Identity

Branding
MONUMENT is a secular funeral parlour that seeks to inspire through stories and being a beacon of light for the living. It is named Monument because they knowĀ that behind every person lies a monumental story to be told. Monument believes that not a single death is in vain, and that every life has a celebrated story to be shared.
Ā 
The logo plays with the hierarchy of type elements to create a visual double entendre so that viewers can read it as either ā€˜monumentā€™ or ā€˜momentā€™. The color palette is carefully selected to convey a secular approach to ensure no disrespect is given to any culture or religion. The tactile materials were adopted in consideration of a multi-sensory approach.Ā 
Ā 
ā€“
ā€“ Ā Letterhead & Envelope Ā ā€“
ā€“ Ā Business Card Ā ā€“
ā€“ Ā Visual Identity Guidelines Ā ā€“
ā€“ Ā Thank You Cards for Visitors Ā ā€“
ā€“ Ā Moment: A photo & memory book Ā ā€“
Monument | Visual Identity
Published:

Monument | Visual Identity

Visual Identity ā€” letterhead, business card, visual identity guidelines

Published: