THE OPPORTUNITY
In 2015, Hyundai celebrated the 10th anniversary of their key sponsorship of the A-League. Being a founding partner, we created the platform: "Every Step of the Way" – which captured their commitment to football in Australia. This became the backbone of our promotion – a highly successful club shoelace giveaway – as well as a TVC, webfilms and a "user-generated Grand Final" – where fans voted for their food, entertainment, music and Player of the Match.
THE RESULT
The most engaged A-League audience ever – with record participation numbers for every activation and touch-point.
