M
Marker label
One design that fits all markers in every size.
The layout of the marker is hold in a warm grey and the design
is kept simple in order to let the colours of the marker
stand out. It allows them to appear as pure as they are.
WEB
Despite the Fact that the Website displays everything you need to know about the product and offers an onlineshop, it also serves as aplatform for artists. On the Artworks page a variety of artists are being featured and show how they use the Molotow colours and markers. The Molotow website shows us the whole variety of its products and inspires us to do more.
Print Campaign
As part of a somewhat different print campaign, various notable artists recieve a limited number of
design, art or youth magazines and are allowed to illustrate the inside pages.
Now every magazine contains its own piece of art and since the number of magazines,
which have been illustrated is limited, they have gained in value and become collectors pieces.
Also the Logo, which is based on 3 stylized marker strokes can be perfectlybe drwan analogue
with a marker and the adverts can still be brandet.
Every ad is different in its own way but they all have one thing in common: Their creator didn´t hesitade and made his decision
tyli
Digital Out of Home Campaign
This eyecatching Citylight displays a Video and it seems like the
exhibitioned artists are standing behind the screen and use the surface as their own canvas.
The various motives demonstrate the range of the Molotow markers and paint.
The viewer can follow the process of the artist and watch him disappear behind his own work of art
The artist rises from his painting and what remains is his piece of work, his decision.
