Born of the timesaving portmanteau of ‘The Mediterranean’ and ‘eating,’ the MEDeat project is part of the E.U. Rural Development Programme (LEADER), whose aim is to promote the local gastronomic and wine history of European rural areas.
This project was a collaboration between 15 agencies across the 4 countries of Portugal, Italy, Greece, and Cyprus.
And just like a map at first glance can look fractured with its boundaries and borders, we too had trouble coordinating our efforts initially.
Starting with the hand-designed text to create a rustic feel and the bold, lively illustrations of the maps, we visualized the gastronomy routes in a joyful, yet adventurous way and expanded this raw playfulness to the rest of the project.
Starting with the hand-designed text to create a rustic feel and the bold, lively illustrations of the maps, we visualized the gastronomy routes in a joyful, yet adventurous way and expanded this raw playfulness to the rest of the project.
Apart from the visual identity of the project and the maps of each area, we also helped into designing an IT app in collaboration with Forth, an exhibition stand, many brochures, a recipe notebook, the website, ads and posters,.
