Utpal literally means Water Lilly or Blue Lotus in Sanskrit.
Utpal is a brand of soft furnishings by textile designer Nimisha Singhal.
Utpal's identity is soft and feminine, with hints of it's Indian heritage.
Utpal is a brand of soft furnishings by textile designer Nimisha Singhal.
Utpal's identity is soft and feminine, with hints of it's Indian heritage.
Logo
Sizing for the logo: It had to work on labels aswell as catalogues and ads
The product catalogue for Utpal follwed a minimal style that's drawn from the logo itself. The products were styled in spaces they would be actually used. The products are in focus and details are highlighted.
The Information + Price tag for the brand was created in layers. This helped create 3 layers of information for the label. The first the brand name, second product description and the third product details + pricing.
