At Strategy Design & Advertising we put a lot of value on – you guessed it – strategy. Each project we undertake involves significant research, planning and conceptual work before any creative gets underway. To provide more context for our work, we produce an in-house publication called the Thinking Book. Editorial in both style and content, the Thinking Book contains over 80 pages of case studies and articles. In this issue we focus on how to reach customers in the rapidly evolving digital age.