All marketing, creative direction, and design done by Evelyn DeHais. Photography by Ian Johnston at Dangerpants Photography.

 

The ZigZag Festival featured six female playwrights who each would write a play, then would each direct one anothers' plays, then provide dramaturgy for a third play. My challenge was to create dynamic looking marketing that featured each woman as well as explained what the show was.

I created two sets of postcards, the front of each featuring the women whose plays were in each night of the festival.

I don't normally include facebook banners, but I thought this banner was particularly lovely and incorporated the double Z design very nicely.

Our online marketing strategy was to promote each woman individually in a style that suited her play. Each image was therefore incredibly different.