Douglas Outdoors is a fly fishing tackle company based in New York State. As part of the team, I designed the 2015 Product Catalog from the ground up. An exciting product, I was lucky enough to have creative control, beginning with the photography. The photoshoot was captured entirely in one day on the Salmon River in Upstate New York. Copy was then drafted, the layout commenced. The entire project culminated in a beautiful 4.25" x 5.5" glossy catalog.