CAMPAIGN: OJEK RAMAH PEMBAWA BERKAH
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A campaign against sexual verbal abuse mostly caused by Ojek Rider in public places such as big city streets of Indonesia.
A campaign against sexual verbal abuse mostly caused by Ojek Rider in public places such as big city streets of Indonesia.
The main idea is to give a friendly and fun reminder campaign about 'Ojek Ramah Pembawa Berkah' - or in English means
'Friendly Ojek Carry Blessings'
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Blessings for him as he gets more customers for being friendly and also for the others (women). I choose this main idea
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Blessings for him as he gets more customers for being friendly and also for the others (women). I choose this main idea
because Indonesian people is a big fond of Blessing (Berkah), both by god and gold. To create a friendly approach, i use
a few illustration and add local issues.
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This campaign is also an act done together with Komnas Perempuan, a National Commission on Violence Against Women in Indonesia.
Logo - A common ojek character usually seen in low quality helmet, parachute jacket and a 'kumis' (moustache) face.
Main Media is the Guidebook. It contains three parts on WHY Ojek needs to be friendly,
HOW to be friendly and WHAT do they get after being friendly
HOW to be friendly and WHAT do they get after being friendly
Other Supporting Medias: 1. Sticker 2. Banner and Flagchains in Ojek booth 3. Ojek ID Card
