A university project involving the design of a complete identity for a fictional tour company, specialising in the exploration of the “hidden” side of urban landscapes - including graffiti and underground spaces in the flavour of the Cave Clan.
Inspired by the duality of the unconventional, traditionally “unlawful” subject of the tours, and the need to represent the company as a professional and safety conscious brand, an extensive identity including - stationary, tickets, vehicle livery, uniforms and website - was developed.
