Perfect World is one of China's biggest video game publishers. With their flagship Massively Multiplayer Role Playing Game launching in Malaysia officially, they needed a way to make a splash.

 

We create a video that we knew would grab the attention of our key demographic and, at the same time, played into our theme of the fantasy world coming into ours. The video went viral quickly, getting over a million views within 2 weeks and countless more when it was ripped and uploaded by slightly dodgy people.