areas : Campaign Launch
client : DBS Bank Ltd. GSMC & Wealth Team
roles : Concept, Art Direction, Design,
Visualization and Brand Overview
cd: Francis Ooi and Chris Lim cco: Neil Johnson
DBS Treasures is part of DBS Wealth Management services. DBS Treasures clients can enjoy an extensive array of financial and investment opportunities with personal attention from their Relationship Managers on wealth management matters. They are also presented with regional lifestyle privileges ranging from hotels to luxury travel services. Maintenance of more than S$350,000 in investments or asset under management with DBS Bank qualifies one as a DBS Treasures client. Treasures campaigns adopt a simple and personal approach with the choice of talent, expression and mood of photography style closely directed to portray an authentic image. Its aim was to move away from the usual polished model look that’s pervasive among financial institutions, and to create compelling conversations with DBS customers.
