Why is improving the future of the ad business everyone’s business?
The future of the advertising business is the future of the world. Advertisements can be seen everywhere you go since people are connected at all times with some sort of smart device. Not only that, but mediums for delivering brand messages seems to multiply daily. This means that advertisers are often pushed to create and create and create constantly without any time to really think about what is best for the brand. Companies want to see results fast, but that environment doesn’t inspire truly creative ideas. If they just wait the results could be much better than they could ever imagine. Advertising companies must unite to show the brands they work for that though this world moves very quickly, it takes slowing down to really connect with the audience. Otherwise the message will just get lost in the crowd of quickly thrown together campaigns. With more time to create we also get more time to observe what consumers are actually responding to.
