For listeners of All Things Considered, the button they tap to tune in is a symbol for when everything slows down just a bit in their day. It’s where they connect with the world and consider the stories that have, up to now, zipped past them.
Concept development / Juana Merlo + Sergio Romano
Copywriting / Sergio Romano
Art Direction, Storyboarding / Juana Merlo
Film / Smarty Pants Pictures
Print + web ads / Jose Fernandez
I worked on this project while working at NPR as Senior Art Director