TRANSFORMING AVOCADO-OIL LUXURY SKINCARE
After a few years of regional success under the brand name e.Oil, the founder and new investor team came to MSLK looking to reposition the brand for growth online. Competitive research revealed that no other brand had a robust offering leveraging the hydrating properties of cold-pressed avocado oil. We made strategic adjustments to product formulations still in the development pipeline and a new brand name, Avivi, symbolizing avocado + vitality, was born.
SERVICES
Competitive Analysis • Positioning Charts • Positioning Statement • Customer Profiles • Naming • Logo design • Packaging • Identity System • Photo art direction • Brand website • Microsite
“MSLK’s prowess for conceptual design and digital integrations were hands down the best we’ve experienced, with a keen understanding on optimizing the implementation of eye-catching and conversion centric UI/UX within all versions of our sites. They were able to take an excellent concept and turn out an even more exceptional result, in both our brand’s overall image as well as our online presence.”
– Arthur K. Watson III, Managing Director, Avivi
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