Buell Motorcycles
Buell motorcycles began over 25 years ago building race bikes. Harley-Davidson purchased the company in the 90's and diluted the brand's racing pedigree by manufacturing entry level motorcycles, like the Blast. Our objective was to re-brand Buell from a mild mannered bike manufacturer to a ruthless American sportbike company.
Buell motorcycles began over 25 years ago building race bikes. Harley-Davidson purchased the company in the 90's and diluted the brand's racing pedigree by manufacturing entry level motorcycles, like the Blast. Our objective was to re-brand Buell from a mild mannered bike manufacturer to a ruthless American sportbike company.
Viral Video – Kick started the brand's re-branding by discontinuing the Buell Blast in high fashion.
Print – Buell AMA Victory
2010 Buell Blast - Print
Book Of Buell – a 52 page brochure that also acted as a brand book.
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