Integrated design agency Commotion Creative are long-standing marketing partners of the Royal Agricultural Society of Victoria’s Royal Melbourne Show, a yearly event which attracts up to half a million people and promotes rural industry amongst the general public in Melbourne with amusement rides and displays of local produce and livestock.

 

In the run-up to the Show, Commotion needed assistance artworking signage to direct visitors around the site. Signs needed to be more visible than those used in previous years, and adhere to approved Show branding.

 

Following strict brand guidelines and working in Adobe Illustrator, I artworked a number of output-ready signs which were printed onto mount board and canvas - bold and prominent, these instantly-visible wayfinding devices allowed visitors to easily locate the Show attraction they were looking for.