This piece shows cross-promotion between the movie Gravity and Sunday Night Football on NBC.   It is often challenging to bring together two different brands, two different looks into one cohesive unit.  Branding guidelines and restrictions have to be observed on both sides.   In this particular promo we took The Sunday Night Football graphic elements, such as the logo, and placed them into Gravity’s space-like, cosmic world.  Key-able elements from Gravity, supplied by the studio, were used to integrate the NBC graphics seamlessly.  The result was a natural looking advertising for both Gravity and Sunday Night Football.