The fragrance of a new car
One of the most seductive things about a new car is its smell. A blend of new leather and new interior.
That's what you would think. The truth is this: Every car manufacturer has a specialized team working solely on these scents and pheromones used for their different models.
To seduce potential customers to test drives, we created scented print ads with samples of this pheromone scents.
To seduce potential customers to test drives, we created scented print ads with samples of this pheromone scents.
