Lexus was looking for an engaging campaign to welcome the launch of their bran new CT200h model. The Account Director and I came up with a China wide contest and CT200h social community, where users get to play games, chat, post videos, share and win prizes.

I created the entire online user experience: strategy, wire frames, initial mock-ups, after which lead the designers and developers in the final execution of the site and other marketing material - EDMs, print material for events and so on. Assisted in the creative direction of all video material for the contest. Finally, outsourced and redesigned flash games for the community. Project duration amounted to 6 months.

The contest is over, but the community is still alive and active: club.ct200h.com