DETAILS is a men’s fashion magazine that covers a wide variety of topics such as fashion trends, style tips, news from the industry, and latest offers. Details was looking for a fashion spread for their spring issue targeted towards young men ages 20-25 interested in subtly colorful fashion trends.

Aegaeon is a cologne brand who was looking for a print ad for their cologne targeted towards men ages 25-35. These are professionals that typically buy high-end cologne brands. To keep brand consistency, and because Aegaeon is a water deity their new print ad would need to have follow along with this the “water god” theme.