A marketing professional with previous experience in San Jose, California, Daniel (Dan) Fenton currently serves in an executive capacity for Strategic Advisory Group (SAG). In his work as an executive with SAG, as well as the former CEO of the tourism-based event company Team San Jose, Dan Fenton has contributed to the branding of companies across many industries. Listed below are several branding and marketing trends expected for 2016.
Mobile Outreach
Recent trends suggest that mobile technology is one of the most efficient ways to reach your customer base. Since Google is now penalizing companies that do not have websites adapted for mobile platforms, industry professionals predict that the use of mobile technology will become an integral part of brand image.
Quality Content
Brands that can connect with users through content development are expected to remain on the cutting edge of marketing trends in 2016. A recent study has shown that of those who seek information on the Internet for decision-making purposes, up to 80 percent base their choices on written content provided by company websites.
Consumer Personalization
The consumer data currently available to companies makes it simple to enhance customer satisfaction through the personalization of services, both online and in-person. Brands should expect to see an influx of distinctly directed sales and marketing strategies that allow companies to seem more relatable and genuine.
Mobile Outreach
Recent trends suggest that mobile technology is one of the most efficient ways to reach your customer base. Since Google is now penalizing companies that do not have websites adapted for mobile platforms, industry professionals predict that the use of mobile technology will become an integral part of brand image.
Quality Content
Brands that can connect with users through content development are expected to remain on the cutting edge of marketing trends in 2016. A recent study has shown that of those who seek information on the Internet for decision-making purposes, up to 80 percent base their choices on written content provided by company websites.
Consumer Personalization
The consumer data currently available to companies makes it simple to enhance customer satisfaction through the personalization of services, both online and in-person. Brands should expect to see an influx of distinctly directed sales and marketing strategies that allow companies to seem more relatable and genuine.
