For Unilever Singapore we set-up a campus event spanning multiple days and campuses. To bring this event to life, we managed everything from creative concept to logistics and actual daily hosting and running of the event. As part of this we also got to work with 3 of Unilever's major brands, Ben & Jerry's, Dove and Lifebuoy. Here we will look at what we did for Ben & Jerry's.

 

We created a booth for the brand with 2 concepts.  Of course there was ice cream!  However to get the ice cream the students either had to create their own cone sleeve through an app we built or they had to take a fun photo, which they had to share on social media.  

 

With both concepts we wanted to highlight also the brand’s climate change campaign.

 

This event was part of an integrated campaign and was a huge success attracting a record breaking number of students and leading to a 100% increase in applications for Unilever's graduate programme. 

Creative direction: Mike Parsons, Marielle Reussink
Event production: Mike Parsons, Marielle Reussink, Darryl Rodriguez
Copywriting: Marielle Reussink 

Design: Suffian, Richard