Chevrolet Youth Portal
Chevrolet wanted to reposition their brand to be more attractive to the youth by through activation of the brand across various platforms. The campaigns aim was to target the younger audience to be driven to their website to interact with the brand and voice their thoughts about the technology and the life in the future. The campaign focused on highlighting the key messaging that the brand sort to deliver to their audience through simple and clean graphics putting focus on the messages the brand sort to address.
