Design as essence.
 

The Netherlands Dance Theatre is one of the best known modern dance companies in the world, with choreographies by Jiří Kylián, Hans van Maanen and William Forsythe.
    
When the NDT asked Koeweiden Postma to develop a new identity, the greatest challenge was how to get as close as possible to the essence of what makes the NDT so unique.

We took our departure from the dancers themselves, and invited them to dance letters in a motion tracking studio. This marked the start of a unique and intense collaboration. This intensity is reflected in the distinctive typography and visual language that form the basis of the NDT’s visual identity.