The brief was to come up with a shopper marketing effort to remind people to change their toothbrush every three months.
The spotlight was given to the 'invisible yuckies' that harbours in toothbrush after three months of use.
Key visual
Checkout counter header
Checkout counter side panel
Checkout counter
Watsons side bin header
Watsons side bin side panel
Watsons side bin
Watsons shelf strip
Cross category banner
Shelf vision banner
A DJ spiel was also made to support the shopper marketing effort.
Radio Show: The Morning Rush with Chico, Gino, and Delamar (RX 93.1 Monster Radio)
Radio Show: The Morning Rush with Chico, Gino, and Delamar (RX 93.1 Monster Radio)
