Industry: Children Entertainment Brand: BookMark Discipline: Library & Activity Center
Deliverable: Identity & Design, Brand Collaterals, Internal Branding, Print Media,
Website Design & Development, Facebook Marketing.
Creative Director: Lakshmiganth G
Bookmark:
An activity center for kids cum library is one of a kind in the city. The place believes, imagination can bring out the best in a child, and what better way than gift him a book or make him do activities that engages the mind, body and soul.
The Challenge:
The concept was clear in the client’s mind, but what they were unsure off, was the way to project it. Whether to promote it as a library or a space to rent for conducting activities for kids or both, the message to be delivered to its viewers was unclear.
Moreover its previous website wasn’t interactive and colorful, it denoted less about the magical place bookmark is and concentrated more on information.
The Solution:
Going exactly by the concept of the place, we made the entire website look magical. Instead of creating characters out of the books we created illustrations of kids with exciting faces, heading towards their magical castle – book mark.
We preferred to choose colors in close to nature that denoted freshness and open-minded.
After all that is exactly how the place is.
