The packaging of chia seeds products became a character, that speaks in the first person. Firstly it introduces itself: «I’m chia, 100% organic food”. Then it tells about the nutrients contained in chia, using the comparison with other products, familiar to the consumers. The packaging demonstrates, that only one tablespoon of chia seeds or oil a day can substitute a considerable part of human diet.

We gave the information concisely with help of infographics in line-art technique. Large lettering, areas of pure color refer to the Scandinavian style. Warm green color and paper texture underline organic origin of the product.

Creative team:

Project manager: Ekaterina Saburova
Creative director: Alexandr Suvorov

Art Director: Oleg Schegel
Copywriter: Julia Bibisheva
Designer: Olga Baol