As a Senior Designer at North Park University marketing team, I lead the design part in establishing and creating new brand consistency of external and internal facing materials for undergraduate, graduate schools and North Park Theological Seminary.

 Our objective was to portray NP as a vibrant city university, that had many opportunities for students and also offered a sense of community due to its smaller size. We streamlined the message and used photography to tell most of the story. I developed more interesting ways of printed pieces to tell the story using interesting folds, mailing carriers, binding techniques and custom photography. As a lead designer, I was also in charge of designing a bi-annual alumni magazine, its redesign and art direction for editorial photography.