North Memorial Clinics had just opened a new primary care clinic in Eden Prairie conveniently located next to the mall. However, awareness of the clinic wasn't very high among the target audience (families with young children). In and effort to increase awareness and drive walk-in traffic to the new clinic, we proposed the sponsorhip of Santa's Workshop at the mall. The sponsorhip included floor clings, posters and signage that spread the good news and cheer to all.