WORKING TITLE NETWORK

  • WORKING TITLE
    A Design Management Network
  • This project allowed a thorough understanding on how to research an industry, brand a business and come up with it's marketing strategies. My team was asked to develop a design management network during my Design Innovation Development and Marketing Strategies course. One of our challenges was to make sure every step in the network development concisely responded to our brand and identity.
  • This video is a summary of the research, strategic planning, branding and network content my team and I have developed.
  • Please take a look at our process book for more detailed information on our process and methods.
  • Our process book's cover jacket.
  • Final logo and color palette.
  • Logo ideation, the team's sketches.
  • The following images are the foundations of the network's content. They individually answer to our users' different needs.