Denise Rivers's profile

Fall 2015 Ai Scholarship Competition

Denise Rivers
3-D Visual Merchandising Class
Logo
Inspiration
This was the inspirational board I create to incorporate what I wanted my Store Boutique to look like. I got inspired by the whole Vintage Spanish theme and style it represents. I've kept the colors and Old Spanish vibes cohesive throughout my store. 
Store Overview
This is my final Store Layout, where I incorporated all the colors from my inspiration board. I created this layout from Photoshop and used the program throughout my project. First, I had to choose how I was going to have my layout and  made sure I got everything I needed, as in, choosing the right xolors for the walls and cashwrap. Second, I had to pick all the apparel and shoes I was going to place throughout the store to fit with the them & style. Third, the lighting was a bit challenging to pick out because of all the dark tones I chose, which in the end I went with the warmer light to balance it out with the wood texture and light pink colors. Fourth,  was having to place everything according to the layout and what would go each other. Final Step, the decor was the last finishing touch I need to add because without the light bowls on the cashwrap or the couch with pillows, the Boutique would have looked in-complete. I'm glad everything turned out balanced
 
 
Planogram 1
This diagram shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases.  I'll be having 6 dresses of each color on the racks to create a good amount of apparel for customers to shop.
Planogram 2
This diagram shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases. Same with the other tall rack, there will be 6 dresses of each color displayed for customers to have options to shop. All sizes will be available, and if we run out then we can refer our customers to order online or we can do it for them through out POS systems.
Planogram 3
This diagram shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases. There will be 6 dresses of each color displayed for customers to have options to shop. All sizes will be available, and if we run out then we can refer our customers to order online or we can do it for them through out POS systems, and should arrive within 3 business days.
Planogram 4
This diagram shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases. I'll be having 3 pairs of heels displayed on the rounders by the couch to have customers sit comforatbly while trying the heels on. For now, we have these selections but will be receiving more when the next shipment arrives. Also, with the seasons changing, will have more options for out customers to choose from.
Signage
The Hang Tag that will be placed on all the garments.
Fall 2015 Ai Scholarship Competition
Published:

Fall 2015 Ai Scholarship Competition

Store Layout, Visual Merchandising, Photoshop, Colors, Logo, Brand, Fashion

Published: