This project announces a new flavor of chocolate bars and an accompanying event from Mast Brothers Chocolate Makers. It includes a Poster Advertisement, a Web Ad, and the illustration and design of their new wrapper (and yes, I illustrated the pattern on the wrapper).
The wordmark and photography of the ads suggest both the authenticity and the inviting strangeness of the flavor and the company.
The Illustration represents plantain leaves, which are used to cover chocolate beans while they ferment. The colors and "pattern" evoke some of the feeling which the flavor already holds.