Oasis is a clothing company I created for a personal project. The brands focus is rugged, durable outerwear for men and women.
The idea is for the logo to represent adventure and being outdoors. The stains help highlight this aspect of the company as it can look like mud or something that has splashed onto it.
The clothes tags would also include the stains and have a more durable and rugged feel to them as to represent wear and tear from being outdoors.
