Purdue.edu Redesign - Purdue University
A complete redesign of the main Purdue homepage includes a user-submitted photo campaign with the background photo changing daily to keep the site fresh and show campus to the fullest. Analytics drive weekly changes to the content and a customization feature allows users to pick and choose the resources they want to see. Social media is displayed in real time using user-generated content from TINT, a social media aggregator.
Picture Your Purdue - Marketing Campaign
With the Purdue University homepage redesign in August 2017, we launched a photo campaign called Picture Your Purdue. Each day, the hero banner on the homepage changes and a new person is featured. This campaign gets our audience to submit photos of campus, events or their Purdue experience and we feature someone different every day. The campaign is pushed heavily by social media and integrates with design and brand. This concept of taking advantage of user-generated content provides us high quality content, both stories and photos, that we repurpose for our own marketing needs.
Insights Online Magazine - One Page Teaser - Purdue College of Science
One page custom microsite introducing a new online presence of their magazine. Client requested a one page teaser website to launch featuring a few stories before creating a full version of the site.
Homepage Redesign - Purdue Alumni Association
Graduate School Microsites - Purdue Graduate School
Custom microsite design for targeted recruitment of graduate students for the schools of Agriculture and Health and Human Sciences. Goal is to market these two colleges and make it easier to find a direct line to apply to the graduate school. The sites incorporate a similar look and feel, but each has unique content geared towards the respective audiences.
Life360 Online Magazine - College of Health and Human Sciences
Custom-built magazine template to showcase people, places and events from across the College of Health and Human Sciences. The design follows a consistent branding for the print version of Life 360 magazine, while providing a responsive and modern design for online readers.
Technology, Leadership and Innovation Microsite - Purdue Polytechnic
Custom campaign microsite to increase awareness and enrollment for the Technology, Leadership and Innovation program at Purdue. The microsite provides engaging and useful information to the audience and drives traffic to the application and degree pages. It also included a paid media campaign that ran concurrently.
Boiler Life Microsite - Purdue University
Social media marketing campaign with a custom-designed microsite, showcasing stories of Purdue students, groups and alumni. Primary goals are to build brand recognition for Purdue, increase applications, yield, and general profile of our incoming students. Secondary goal to educate external audiences about the four pillars of Purdue Moves.
Youth Sports Nutrition Microsite - Department of Nutrition Science
Custom-built microsite with a responsive design providing information about youth sports nutrition for extension offices across the state to use when working with contacts within their regional areas.
