Erin Peifer's profile

UNM Career Services : Career Fairs

My First Career Fair
A task in transitioning organizational branding.
In January of 2011 I started working for the Office of Career Services at the University of New Mexico as a Senior Graphic Designer. This a series of posters I created for their Career Fairs.
Understanding & Changing A Visual Identity

The Career Expo 2011 design work was a great lesson in blending graphic styles. Although the work was much more a reflection of the previous designer, there were hints of my own work. The next project, the Educators Job Fair was where I began to test the waters with my Director. I wanted to know what she responded to and how her ideas connected to the student body.

As I continued to work with her the product I ended up with for the Educators Job Fair continued to morph. Below is the result.
 The Organizational Branding
 Going with the flow of Career Services

Over the next year the visual identity of the office really began to take hold.
UNM Career Services : Career Fairs
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UNM Career Services : Career Fairs

This is a selection of poster work I created for The University of New Mexico's Office of Career Services.

Published: