BRANDING COURSE ASSIGNMENT TO DESIGN BRAND STYLE GUIDE
THE PROBLEM
For this assignment a student will create a style guide for a new brand called Bazaar. The purpose of the brand
will be based on the word student selects from the box (desirable). The goal is to create a visual system
that defines this brand and communicates the brand culture.
will be based on the word student selects from the box (desirable). The goal is to create a visual system
that defines this brand and communicates the brand culture.
THE BRAND
Bazaar is a jewelry store that focuses on traditional Middle Eastern jewelry craftsmanship.
The idea to focus on this specific area origins from the word Bazaar, which means a marketplace
or shopping quarter, especially one in the Middle East.
