• Little River is an independent rock band formed by Shrenik Ganatra for Alter Ego, the core studio project for the first-year MFA Graphic Design students at the Maryland Institute College of Art led by Silas Munro and directed by Jennifer Cole Phillips and Jason Matthews Gottlieb. Every student developed a fictitious persona that amplifies, undermines or rediscovers an element of themselves and worked on a project through the lens of that persona.
     
    I knew exactly what I wanted to do for the project—make music. I had been working on covers for a while prior to this but never wrote my own music. Therefore, I thought this was the ideal opportunity to do so. I jumped into the shoes of Bartholomew “Bart” Cubbins Jr.—my persona for the project—and got working. I wrote the lyrics, played the guitar and bass and did the vocals. The only time I used a software instrument was to record drums ‘cause I did not have access to a drum set.
     
    The band’s eponymous single is concerned with the issue of judging people based on their appearance. The music and the short motion graphic video tell a story about how a person who gets judged for their looks responds to the superficial treatment.
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    Here's the full version of the song. Special thanks to Patrick Hunt for helping me with the recoding process
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    A few shots of my space at the Extra Bold Condensed exhibition at the Maryland Institute College of Art, which showcased everyone's Alter Ego projects
  • I have been writing more music and I am a step closer to busking at the subway in New York City