Snarrczar's profile

Utah Jazz rebrand idea from the mid '90s now complete.

As a kid I loved watching the Utah Jazz and I loved looking at all the NBA logos. I decided when I was about 14 to redesign a new logo that some of the other popular rebrands of that era. I never finished anything more than a pencil sketch. I decided to complete my idea recently more than 25 years after my initial sketch. I don't think this would be the right direction to go for branding this team presently, but it sure felt good to breathe life into the work I started way back when.
Original sketched logo below on the right.
Utah Jazz rebrand idea from the mid '90s now complete.
Published:

Utah Jazz rebrand idea from the mid '90s now complete.

An unfinished idea I uncovered in one of my sketchbooks as a kid became a fun project to complete with modern design tools.

Published: