UNICEF : Print Ad - Public Awareness

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LOVE YOUR CHILDREN AND

THEY WILL LOVE YOU BACK

Child Abuse in Malaysia

Violence against children includes physical and mental abuse as well as injury, neglect, exploitation and sexual abuse. Tragically, children experience violence in all spaces most familiar to them: in homes, schools, parks and communities they live in. Violence affects children's physical and mental health, impairs their ability to learn and socialise, and undermines their development as functional adults and good parents later in life. In the most severe cases, violence against children can also lead to death. The causes of violence against children are complex.
Family breakdown, stress, chronic poverty, unemployment, mental health disorders, substance abuse,

homelessness, community violence and lack of quality parental time contribute to cases of abuse and
neglect of children.

The emotional toll on children who witness threats or violence against others can be substantial, especially when those involved are familiar to the child and the violence takes place in the home. Children may be affected when they witness domestic violence, regardless of whether or not they are directly abused.

One way to prevent hereditary abuse from flowing down the generations is to educate parents and younger generations of parenthood in the correct parenting techniques.

Idea/Concept

The idea/concept behind this print ad is focusing on child abuse issue in Malaysia society. Having a different visual of how a child is ruining a family photo to convey out their hatred towards their parents that portrays the message " how an abused child feels about their parents "