The logo for the overall campaign placed on my process journal, which described each step of the exhibition design. Designing this logo included the creation of a unique typeface for the word "cut" and editing an existing font for the word "sugar". I chose to fill a heavy font with white for the word "sugar" to represent the massive amount of empty calories that are consumed. I also included the rounded rectangle underneath to allude to labeling on packaged foods.
My Cut Sugar exhibition at Alfred University on May 17th, 2016. On the walls of my installation were matte prints of my logo, app design, and grocery store map; a satin print of the grocery store sign attached to aluminum. I also included a floor path of food icons which were visually connected to my grocery store map and printed onto adhesive fabric. On the center table was an installation with sugar packets which I printed and filled with sugar and placed on a diner style table. At the end of my exhibit under the "Sugar Limit" sign was a variety of food for viewers to take, on one side were healthy, sugar-free options and on the other I had very processed drinks, candies and cookies. The intention of this set up was to make the viewer really consider their food choices as they exited the exhibit.
These sugar packets were made in order to reveal the danger of excess sugar consumption. The packets were based on real packaging design and the original heading of “Sugar” was replaced with one of the health concerns with a relevant fact in the small print.
After seeing a bold label exclaiming a word as feared as ‘cancer’ or ‘addiction’ with a supporting fact the user will rethink their decision and be interested to find more information for themselves with the website listed on the packet.
After seeing a bold label exclaiming a word as feared as ‘cancer’ or ‘addiction’ with a supporting fact the user will rethink their decision and be interested to find more information for themselves with the website listed on the packet.
The goal of this project was to make the message of 25 grams a day very simple and memorable. The message was placed into the iconographic imagery of the speed limit sign. This format is immediately recognizable for most Americans so it will clearly convey the message.
This design artifact was created in response to the Grocery Store Maze. While the maze design shown previously represents the danger of getting lost in the middle aisles with processed food, it doesn’t accurately show the shopper experience. This map shows the actual layout of most grocery stores with helpful facts to benefit the shopper. I drew food icons to create a path around the perimeter of the map moving from section to section of the store. I also created the black and white pattern to represent the center aisles which contain the less healthy packaged foods.
A sticker book made for the Cut Sugar exhibition. I used the food icons from the grocery store map to make these books as a take away for visitors to my exhibition.
This app design helps the user avoid sugar as part of the healthy eating initiative. The app includes sections where the user can choose meals, make a shopping list, find recipes, get more information about sugar free eating, and other resources for further research.
