In order to convey that this is more than a photo capturing application, it was important to include visuals that conveyed this as a first person experience. By having the “user’s” hand in the photo on the landing page, this idea is driven home. If this website was to be live, the photo on the homepage could constantly be changed. It could be an opportunity for user generated content, for video clips, or to place the actual memories the user captured in order to customize their own homepage.
In the about section, a simplified line drawing of the product is included in order to instill a feeling of digestible science that a consumer can feel confident looking at. Taking cues from simplified schematics, I wanted the consumer to get the feeling that there was technology involved, but in a way that would not overwhelm them and scare them from the product. The client of BLINK wanted to make sure that this product was not scary or intimidating, so it was important that the copy supported this notion.