The Brief
To engage and educate the public and make their encounter with fundraisers interactive and educational via a kit that encourages people to touch, feel and see climate change. Ultimately convincing the public to donate and buy a gift from the WWF.
Target audience
Primary Audience: General public, aged 26-50yrs old and English speaking
Secondary Audience: General public, aged 51 and above, local authorities and corporate leaders
Key Message
Key Message
Understand climate change and help FIGHT it
Art Director: Shafik Basir
Copywriter: Gim Yong Tan & Tham Yin May
Account Executive: Aoife Healy & Jean Teo
